The bias is often so obvious, that I wonder how the hell those titles manage to keep their reputation as objective.
I have noticed some of the most common "techniques" that the media uses in creating a biased article report etc.
- Putting on the same moral ground two sides that no descent, self-respecting man with common sense would. Therefore misleading the non competent target audience that constitute most of the public.
- Telling half truths or putting the emphasis on only one side of the issue. The most common use of this technique is to make a big headline like "X sues Y for z" while only at the end of the report/article the audience/reader would find the crucial circumstances that would put the issue into the right perspective.
- Deliberate use of words discriminating one side over another.
- To air/print unconfirmed damaging information, and when it turns out to be incorrect to publicize a hardly noticeable confirmation of the opposite. Just if you would print a big headline on the front page saying "X accused in doing Y" while the notice that the person X was completely exonerated would be printed somewhere in tiny add in the middle end of the paper, somewhere nobody would notice.